RealLife
BRAND IDENTITY | 2012-2017
As Cru Ohio State's lead designer and creative director I redesigned and reimplemented our brand identity, known as RealLife, to more vividly reflect our organization's values and more deeply connect with our audience of college students. Led by our brand pillars of story, depth, and community, I created a wide variety of visuals including the RealLife logos, print collateral, social media graphics, event designs, a responsive web experience, marketing illustrations, brand swag, and more. To execute this wide scope of visual graphics I directed a team of junior and volunteer designers as well as led extensive research efforts to drive our work.
DELIVERABLES
Brand Identity, Logos, Marketing Materials, Event Designs, Social Campaigns, Website Experience
